More Enquiries From the Traffic You Already Have
I'm Paul Helyer, a conversion rate optimisation consultant and developer based in Waterlooville. I help Hampshire businesses turn more of their existing website visitors into enquiries, calls and bookings, without paying for more traffic.
Most websites don't have a traffic problem. They have a leak somewhere between arriving and getting in touch. I find it, rank what to fix first, and fix it.
Paid traffic conversion rate for British Life, a UK life insurance intermediary
You deal with the person who does the work. No account manager, no junior team, and no handoff between whoever finds the problem and whoever fixes it.
I'm based in Waterlooville, a short drive from Portsmouth, Havant, Fareham and Chichester, and within easy reach of Southampton and Winchester. Most of the work happens remotely, but if you'd rather sit down and go through the findings together, we can.
British Life, a UK life insurance intermediary, converts over 40% of its paid traffic. Insurance lead generation is one of the most expensive and competitive markets online, which is exactly why the approach works for smaller local markets too.
Google certified in Conversion Optimization, Google Ads Measurement and Google Ads Search, with more than 25 years building and optimising websites that have to produce enquiries.
Any business whose website should be producing enquiries, calls or bookings, and isn't producing enough.
Builders, installers, cleaners and repair firms whose phones should ring more than they do. Usually the fix is a clearer offer, a shorter form and a call button that's always in reach on mobile.
Accountants, solicitors, financial advisers and consultants, where trust decides whether someone gets in touch. Proof, credentials and a clear next step in the right places make the difference.
Aesthetics, health and wellbeing businesses that live on bookings. Fewer steps between landing and booking, and reassurance before the visitor has to commit.
Companies spending on Google or Meta ads, where every percentage point of conversion changes the cost of a lead.
See the full process and the six things I check on the main conversion rate optimisation page, or start with a free CRO audit.
Whether you are starting from the beginning, know exactly what's broken, or just sense something's off - Tell me your goals, and I'll take it from there.
I'll dig into what's holding you back, and map out a solution - whether that's a rebuild, a redesign, or targeted fixes.
Once you've signed off, I launch the new site - streamlined, fast, and designed to convert. Need ongoing support? I'm here.
Murmur8 is a true asset
Murmur8 is Proactive, highly skilled, and a great collaborator. I would highly recommend them to any business looking for robust IT solutions, expert CRM development, ColdFusion expertise, and meaningful lead generation support.
Matthew Stone
Owner, INC Utilities
Home-grown Excellence
I have worked with Paul since he first started the company, and have never looked back. For some people, there may be cheaper alternatives in India; there may be specialists out there for narrow areas of expertise; but you really can't beat Murmur8 for bespoke responsive-based designs to back-end systems development and integration... Pretty much the full package at a very reasonable rate.
James Stait
Owner, British Life
Knowledgeable and fast
Paul is our 'go-to' code man. Totally under estimating the complexity of building a website even with templates. Paul stepped in 'understood our needs', advised and got things running more efficiently and smoothly in no time. We are very happy and are looking forward to working with Paul for the foreseeable future on our current and future projects.
Ross
Owner, Yellow Jumper Coffee
Great work - I would recommend without hesitation
Not only did Paul deliver a great site at the front end, but he can also organise the back end that provides the lead information etc. Great communication and quick work even when I kept asking for changes.
Duncan Deaves
Owner, KeyMan Adviser Ltd
No. I work with businesses across the UK, and most work happens remotely. Being based in Hampshire simply means local businesses can meet in person if they'd prefer.
All of it, including Portsmouth, Southampton, Winchester, Basingstoke, Fareham, Havant, Waterlooville, Petersfield, Gosport, Eastleigh and Andover, as well as nearby Chichester and West Sussex.
It starts with a free CRO audit, so you can see what I'd fix and why before spending anything. The fixes are then quoted at a fixed price for an agreed set of changes.
It helps but isn't required. Read-only access to Google Analytics lets me see exactly where visitors drop off; without it, I work from a detailed review of the site on desktop and mobile.
Yes. The principles are the same on any platform. I can make the changes directly, or hand a clear, prioritised list to whoever manages your site.
Some fixes show an effect within days once traffic builds up; others need a few weeks of data, especially on lower-traffic sites. You'll see the before and after in your own analytics.
Paul Helyer is the founder, lead consultant and developer at Murmur8. With over two decades of experience in web development and conversion rate optimisation, Paul has helped numerous UK businesses build high-performance websites that generate leads and drive growth.
Murmurate (v.) - The phenomenon where each individual responds only to its nearest neighbours, with no awareness of the whole - and from that purely local behaviour, something fluid, coherent and collectively intelligent emerges.
