Is it really free?
Yes. The audit is free and yours to keep. If you'd like help fixing what it finds, I'll quote separately, with no obligation.
Why is my website so slow?
Usually because of decisions made during the build: heavy themes, unused plugins, unoptimised images, render-blocking scripts and inefficient queries. Most slow sites aren't slow because of the connection.
Can you fix it without rebuilding the site?
Sometimes. If the cause is heavy images, inefficient code or slow queries, targeted fixes work. If the site sits on a framework or theme never designed for speed, a proper rebuild may be the only lasting fix. I'll tell you honestly which you're facing.
How much does speed affect conversions?
Google-commissioned Deloitte research ("Milliseconds Make Millions") found that a 0.1-second improvement in mobile load time lifted retail conversion rates by 8.4%. Lead generation differs from retail, but the principle is the same: slower pages lose more visitors.
Will it help my Google rankings?
Page experience, including Core Web Vitals, is one of the signals Google uses. Speed is rarely the whole story, but it's a fixable part of it.
Do you need access to my website?
No. I start with publicly available data. If we go deeper into server or database performance, I'd only do that with your say-so.
Who does the audit?
Me, Paul Helyer, founder of Murmur8, with 20+ years of building fast, conversion-focused sites. It isn't an automated report.
How long does it take?
Within 5 working days of your request.